A new survey is believed to be a first-ever glimpse into the pay of those on the other side of a franchise contract -- the franchisers.
![[Jamba Juice to Serve Oatmeal in Chicago Eateries]](http://s.wsj.net/public/resources/images/MK-AT512_B1SKY1_A_20081217163954.jpg)
Jamba Juice plans to serve oatmeal at its Chicago locations, as restaurants turn to the breakfast staple.
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![[Starbucks]](http://s.wsj.net/public/resources/images/NA-AU565_DINEJO_A_20081209181235.jpg)
The restaurant industry, one of the largest U.S. employers, is shedding a record number of jobs as the prices for ingredients increase while customers decrease.
![[Fresh Palates for Burger King]](http://s.wsj.net/public/resources/images/OB-CT593_whoppe_A_20081203232843.jpg)
A controversial campaign by Burger King sought out "Whopper Virgins," in which taste tests were performed among isolated populations.
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![[Restaurant Chains Look for Creative Ways to Cut Costs]](http://s.wsj.net/public/resources/images/MK-AS995_B1SKY2_C_20081117184701.jpg)
Franchise restaurants are aggressively searching for alternative ways to slash costs, unable to pass on the higher costs to customers without losing business.
Franchisers are helping franchisees ride out the credit crunch by providing financing, waivers or assistance in obtaining loans.
![[Franchisee]](http://s.wsj.net/public/resources/images/OB-CI000_Franch_C_20080912140121.jpg)
It's tempting to pick a franchise based on personal experiences or love of the product. But the fact that you're smitten with the business or what it sells doesn't mean it fits your lifestyle, financial situation or long-term goals.
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