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Most small-business owners dream of going big -- of expanding a single product line into a full suite.
Here are some tips for reaching a fresh set of customers to adjust to a changing marketplace - while not jeopardizing your core business.
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Getting noticed by potential customers on the increasingly crowded Internet is a challenge, especially for small businesses with small marketing budgets. But there's one way to stand out amid the clutter, even for those with limited resources: online video commercials.
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Selecting a name is one of the most important decisions a company will ever make. It has to stand out, and be easy to remember and look up. But a lot of small businesses don't give it nearly enough thought.
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More On Building Awareness
Owning a credit card for your business comes with certain advantages. In fact, as your business grows using one can become necessary for saving you both time and money.
A small company creates a lower-cost line and a new brand amid high gold prices and a weak economy. Blog: Coping with higher commodity prices
A small company creates a lower-cost line and a new brand amid high gold prices and a weak economy. Full Article. Blog.
Small-business owners and individuals without job-based insurance are turning to professional associations and trade and affinity groups that offer grouplike health coverage to their members.
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Search Building Awareness Archives
How-To
Name That Firm
What to call a company is more important than you might think.
What to call a company is more important than you might think.
Blog It and They May Come
Small businesses find blogging can be useful but awfully time consuming.
Small businesses find blogging can be useful but awfully time consuming.
In Search of Traffic
To be successful online, small companies must learn to harness search engines.
To be successful online, small companies must learn to harness search engines.
QA: Building a Brand Around a Personality
'Famous' Wally Amos on how he made a name for his products.
'Famous' Wally Amos on how he made a name for his products.
Marketing Videos Became a Hit In Their Own Right
A small blender maker's wacky product demos are so popular they make money by themselves.
A small blender maker's wacky product demos are so popular they make money by themselves.
Calling All Customers
Ads on cellphones can be annoying, but they can also be a terrific marketing tool.
Ads on cellphones can be annoying, but they can also be a terrific marketing tool.
Corporate Connections
Companies find social networks can get people talking -- about their products.
Companies find social networks can get people talking -- about their products.
Jeweler Cultivates a Fun Image for the Guys
Gimmicks and humorous ads helps a store stands out from rivals.
Gimmicks and humorous ads helps a store stands out from rivals.
Brewer Revives a Brand
When spreading the word about a beer, its new owner forged personal relationships.
When spreading the word about a beer, its new owner forged personal relationships.
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