Small Business Marketing News, Customer, Traffic, Brand Building News at WSJ.com

Where Stunts and Strategy Collide
As the Super Bowl nears, a small apparel company is trying to use the buzz around the big game to drum up attention for itself.

Notice Me: Cutting Through the Marketing Clutter
Companies then typically up the ante and try to out-shout their competitors to draw attention. Here are five questions marketers should ask themselves as they craft new strategies to capture customers' attention in an increasingly noisy marketplace.
Help for the Holidays
Millions of people are about to descend on the Internet, and competition for their dollars will be tough this year, with money tighter amid a weak economy. You need an online-marketing plan to help you make the most of the season.
Attracting Luxury Shoppers
Starting a high-end shop in rocky times? Here's how to land wealthy customers.
Sales Firm Teaches Workers to Ask Questions
Standing Out in the Beauty Game
Creating a Successful Site for Almost Nothing
Camera Ready
Six Tips for Sealing Successful Licensing Deals
Networking Together
Doctors Reluctant to Reach Patients Online
Social Services
Google Search Ads Rile Customers
Name That Firm
More

Secrets of Marketing in a Web 2.0 World
A growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. But most companies still don't appear to be well versed in this area.
Guerrilla Marketing Success Stories

More companies are turning to guerrilla marketing to steal the public's attention in creative and surprising ways. WSJ's Wendy Bounds reports on how some business owners are succeeding. Video

Tips and Advice
Use Social Media to Bond With Consumers
Social-media technologies can help small firms to better connect with and market themselves to consumers and others in their industries, and they're often free.