Small Business Marketing News, Customer, Traffic, Brand Building News at WSJ.com

Attracting Luxury Shoppers
Starting a high-end shop in rocky times? Here's how to land wealthy customers.
Sales Firm Teaches Workers to Ask Questions
An executive who hires out sales teams explains how his employees master selling skills and where business owners can go wrong.
Standing Out in the Beauty Game
Burt's Bees' marketing chief talks about maintaining a small-brand feel as business grows. Keeping its homey packaging has been key now that the line is sold in Wal-Mart.
Camera Ready
Six Tips for Sealing Successful Licensing Deals
Creating a Successful Site for Almost Nothing
Networking Together
Doctors Reluctant to Reach Patients Online
Social Services
Google Search Ads Rile Customers
Name That Firm
Paying for PR -- But Only When It Works
Blog It and They May Come
More

Starting Up
Attracting Luxury Shoppers
Starting a high-end shop in rocky times? Here's how to land wealthy customers.
Paying for PR -- But Only When It Works
For this gift-basket maker, a pay-per-placement arrangement is better than going solo and less costly than hiring a traditional agency on retainer.

Tips and Advice
Use Social Media to Bond With Consumers
Social-media technologies can help small firms to better connect with and market themselves to consumers and others in their industries, and they're often free.

Starting Up