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![[The Journal Report: Small Business]](http://s.wsj.net/public/resources/images/OB-CM063_sb_hol_D_20081008113931.jpg)
'Tis the Season to Ring Up Online Sales
Millions of people are about to descend on the Internet, and competition for their dollars will be tough this year, with money tighter amid a weak economy. You need an online-marketing plan to help you make the most of the season.
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Notice Me: Cutting Through the Marketing Clutter
Companies then typically up the ante and try to out-shout their competitors to draw attention. Here are five questions marketers should ask themselves as they craft new strategies to capture customers' attention in an increasingly noisy marketplace.
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![[Luxury-shopper]](http://s.wsj.net/public/resources/images/OB-CI277_Luxury_A_20080914174644.jpg)
Attracting Luxury Shoppers
Starting a high-end shop in rocky times? Here's how to land wealthy customers.
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![[SB121199452139126417]](http://s.wsj.net/public/resources/images/OB-CI075_JeffPu_A_20080912172703.jpg)
Sales Firm Teaches Workers to Ask Questions
An executive who hires out sales teams explains how his employees master selling skills and where business owners can go wrong.
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Standing Out in the Beauty Game
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Creating a Successful Site for Almost Nothing
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Camera Ready
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Six Tips for Sealing Successful Licensing Deals
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Networking Together
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Doctors Reluctant to Reach Patients Online
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Social Services
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Google Search Ads Rile Customers
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Name That Firm
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Paying for PR -- But Only When It Works
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More
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Guerrilla Marketing Success Stories
![[Guerilla marketing]](http://s.wsj.net/public/resources/images/OB-CL226_Gueril_C_20081002103145.jpg)
More companies are turning to guerrilla marketing to steal the public's attention in creative and surprising ways. WSJ's Wendy Bounds reports on how some business owners are succeeding.
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Tips and Advice
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![[Social-Networking]](http://s.wsj.net/public/resources/images/OB-CI279_Social_C_20080914180334.jpg)
Use Social Media to Bond With Consumers
Social-media technologies can help small firms to better connect with and market themselves to consumers and others in their industries, and they're often free.
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