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Getting noticed by potential customers on the increasingly crowded Internet is a challenge, especially for small businesses with small marketing budgets. But there's one way to stand out amid the clutter, even for those with limited resources: online video commercials.
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Accessories start-up Bag Borrow or Steal is hoping that an unexpected snippet of dialogue in the new "Sex and the City" movie will be a big boost for its business.
• Blog: Preparing for your company's 15 minutes of fame. Read Simona Covel's latest post and share your thoughts.
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Dan Hoffman, CTO of SMobile Systems and a certified hacking forensic investigator, talks...
With ingredients that include horse radish, olives and curry, there is no such thing as...
Trevor Kaufman, CEO of consulting agency Schematic, discusses the role of clothing in running...
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This Week: Tips on how to get CORPORATE clients for your small business; the ABC's of getting health insurance through an association; and how to secure a loan during the current credit crunch.
More On Building Awareness
Owning a credit card for your business comes with certain advantages. In fact, as your business grows using one can become necessary for saving you both time and money.
Small-business owners and individuals without job-based insurance are turning to professional associations and trade and affinity groups that offer grouplike health coverage to their members.
Irked by eBay's changes in fees and the feedback-rating system, merchants are gravitating to smaller alternative sites. But shoppers must beware when buying on newer e-commerce sites. Blog: Changes eBay sellers would like to see on the site
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Search Building Awareness Archives
How-To
Name That Firm
What to call a company is more important than you might think.
What to call a company is more important than you might think.
Blog It and They May Come
Small businesses find blogging can be useful but awfully time consuming.
Small businesses find blogging can be useful but awfully time consuming.
In Search of Traffic
To be successful online, small companies must learn to harness search engines.
To be successful online, small companies must learn to harness search engines.
QA: Building a Brand Around a Personality
'Famous' Wally Amos on how he made a name for his products.
'Famous' Wally Amos on how he made a name for his products.
Marketing Videos Became a Hit In Their Own Right
A small blender maker's wacky product demos are so popular they make money by themselves.
A small blender maker's wacky product demos are so popular they make money by themselves.
Calling All Customers
Ads on cellphones can be annoying, but they can also be a terrific marketing tool.
Ads on cellphones can be annoying, but they can also be a terrific marketing tool.
Corporate Connections
Companies find social networks can get people talking -- about their products.
Companies find social networks can get people talking -- about their products.
Jeweler Cultivates a Fun Image for the Guys
Gimmicks and humorous ads helps a store stands out from rivals.
Gimmicks and humorous ads helps a store stands out from rivals.
Brewer Revives a Brand
When spreading the word about a beer, its new owner forged personal relationships.
When spreading the word about a beer, its new owner forged personal relationships.
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