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With so many energy-saving strategies out there -- and not all equally cost-effective -- how do small-business owners find the most appropriate strategies for their companies? Here are some tips.
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We spotlight 15 small businesses and nonprofits with work cultures that rival -- or even outshine -- the big names.
 See a slideshow of the winners and read about how they were selected
Worries about a slowdown in Internet advertising growth have Web start-ups rushing to create ads that appeal to the young users of social-networking and video sites who often shun old-fashioned online ads.
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In today's fashion market, supply is out of kilter with demand for large-size designer duds. This is precisely the opportunity that Tadashi Shoji saw when he began offering his collections in sizes up to 24. His designs often show up on celebrities, helping to generate Mr. Shoji's high-end reputation.
Kendra Wilkinson, a Playboy cover model and one of Hugh Hefner's girlfriends, repeatedly uses her spotlight to rave about the Olive Garden. But the feeling isn't mutual for the chain, whose marketers have spent millions crafting the franchise's family-friendly image.
Kendra Wilkinson, a Playboy cover model and one of Hugh Hefner's girlfriends, repeatedly uses her spotlight to rave about the Olive Garden. But the feeling isn't mutual for the chain, whose marketers have spent millions crafting the franchise's family-friendly image.
Detergent maker WIN Products is one of dozens of small companies that have signed sponsorship deals with U.S. Olympic Committee.
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Name That Firm
What to call a business is more important than you might think.

Road Reduction
Three ways small companies can shave their travel costs.

Run Your Home Like an Office
Ways to minimize distractions when working from home.

Eight Steps to Effective Collections Calls
Bill collecting can be a necessary evil for small-business owners and managers.

Family Lives the Retiree Life
How one Manhattan man manages his company from a Florida golf community.

How to Sell Your Expertise
Internet users can now get paid for dispensing advice on subjects from computers to calories.

It's Very Happy Bunny Thanks to Licensing
Jim Benton turned a rude cartoon character into a $200 million franchise.

Building a Board From Square One
Embarq's Dan Hesse talks about how he went about recruiting a new set of directors.

Handling the Risks of a Seasonal Business
Ways to avert some of the risks of relying on one or two seasons for profitability.

Start-Up Lures Talent With Creative Pitch
How a videogame maker created a wish list of ideal job candidates and set about wooing each one.

How a Mystery Shopper Lives Large, for Free
A laid-off Wall Streeter eats, travels and stays in hotels as part of work.

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