A controversial campaign by Burger King sought out "Whopper Virgins," in which taste tests were performed among isolated populations.
Franchisers are helping franchisees ride out the credit crunch by providing financing, waivers or assistance in obtaining loans.
![[Mall Restaurants Expect Fewer Customers]](http://s.wsj.net/public/resources/images/OB-CR811_eateri_A_20081118211302.jpg)
Restaurant chains with locations in malls are boosting marketing, bracing for a holiday-shopping season with fewer customers.
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![[McDonald's]](http://s.wsj.net/public/resources/images/MK-AS604_MCCOFF_A_20081026172241.jpg)
McDonald's faces fresh challenges to its coffee expansion as the economy keeps more consumers home and franchisees balk at the costs for remodeling.
![[Restaurant Chains Look for Creative Ways to Cut Costs]](http://s.wsj.net/public/resources/images/MK-AS995_B1SKY2_C_20081117184701.jpg)
Franchise restaurants are aggressively searching for alternative ways to slash costs, unable to pass on the higher costs to customers without losing business.
Franchisers are helping franchisees ride out the credit crunch by providing financing, waivers or assistance in obtaining loans.
![[Franchisee]](http://s.wsj.net/public/resources/images/OB-CI000_Franch_C_20080912140121.jpg)
It's tempting to pick a franchise based on personal experiences or love of the product. But the fact that you're smitten with the business or what it sells doesn't mean it fits your lifestyle, financial situation or long-term goals.
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